Just how To Employ A CMO for Startup: 8 Best Interview ConcernsWhen hiring a Principal Advertising Officer (CMO) for your start-up, asking the same old meeting questions like "What are your strengths?" or "Where do you see on your own in five years?" is no more effective.These common inquiries usually cause practiced responses and also don't absolu… Read More

The power of critical advertising and marketing in tech start-ups can not be overstated. Take, for instance, the phenomenal trip of Slack, a renowned office communication unicorn that improved its marketing narrative to burglarize the business software program market.During its very early days, Slack encountered considerable obstacles in establishi… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One essential aspect of the B2B buying journey is the awareness stage, where buyers end up being conscious of a p… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about modern B2B marketing. We discuss just how the acquiring journey is currently totally fragmented as well as the way that area building can help marketing professionals retake control of the explo… Read More